Saskatoon StarPhoenix


On Friday, October 17, 1902, G. Wesley Norman and his brother, Leonard, tugged at their Washington hand press to produce 1,000 copies of Saskatoon's newspaper, The Phoenix. The weekly was produced in a small frame building on 21st Street. The paper was then bought and sold a couple of times and was reborn in 1907 as the Daily Phoenix. It was published three times a week until 1909 when it became a daily and was renamed the Saskatoon Capital in 1910.

In 1912 the paper was sold again to W. F. Herman and Talmage Lawson and its name was changed from the Capital to the Saskatoon Daily Star. During the 1920's a series of sales and purchases between newspaper owners in Saskatoon and Regina left Saskatoon with two daily papers, Saskatoon Daily Star and The Daily Phoenix.

Then, on January 1st, 1928, the Sifton family, publishers of the Winnipeg Free Press bought and amalgamated the papers to form the Saskatoon Star-Phoenix.

The Siftons owned the paper until it was purchased by Hollinger Newspapers in 1996. Hollinger was purchased by Canwest Global Communications Corp. in 2000.

The StarPhoenix is proud to be a major builder of our community. Through our sponsorships, partnerships and community support, we contribute to over 170 groups in our city on an annual basis. We are major sponsors of the arts in Saskatoon including the Jazz Festival, Saskatoon Symphony, Persephone Theatre, Shakespeare on the Saskatchewan and The Fringe Festival. We are also sponsors of Saskatoon sports teams including the Saskatoon Blades, U of S Huskie Athletics and The Saskatoon Hilltops. For more on our role in the community - click here

Saskatoon StarPhoenix Masthead
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AT A GLANCE
  • 132,500 weekly readers 18+

  • 52,457 Avg. Daily Circulation

  • Average age: 46

  • Average Household income: $74,088 (slightly below Canadian average)

  • Reaches 68% of Managers/ Professionals in the market

  • Household tenure: 73% are homeowners (6% above Canadian average)


Sources: NADbank 2008 (figures based on weekly cume); ABC FAS-FAX September 2009