Regina Leader-Post


Established in 1883, Leader-Post provides Saskatchewan's most complete information package.

From its publishing plant in Regina, the newspaper is distributed across the southern half of the province from the Manitoba to Alberta provincial boundaries.

As part of its comprehensive coverage of Saskatchewan, Leader-Post places a particular emphasis on events in the City of Regina, provincial politics, resource issues and, of course, the Saskatchewan Roughriders.
Regina Leader-Post Masthead
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AT A GLANCE
  • 113,700 weekly readers 18+

  • 47,108 Avg. Daily Circulation

  • Average age: 47

  • Average Household income: $77,686 (3% above Canadian average)

  • Reaches 75% of Managers/ Professionals in the market

  • Household tenure: 79% are homeowners (8% above Canadian average)


Sources: NADbank 2008 (figures based on weekly cume); ABC FAS-FAX September 2009